About OCME
An era of creator governed content.
In a world where creativity, distribution and value is controlled by the few, OCME is changing the rules.
Reach a global audience; re-define how digital media is controlled and consumed.
Who We Are
A non-profit, member-based organization founded in 2024.
The Open Commercial Media Ecosystem (OCME) is a non-profit, member-based organization founded in 2024 to revolutionize how digital content is valued, shared, and monetized.
We are not a platform. We are an ecosystem facilitator — creating the governance framework, standards, and content security that enable creators, curators, and technology providers to work together in a transparent, secure, and collaborative environment.
Our Vision
We envision a thriving creator ecosystem where creators control their own content, governance is transparent and community-led, and economic value flows to the people who create it.
Our Mission
OCME creates a common space by:
- Building the guide rails for sharing and exchanging content
- Enabling the creator community to set the rules
- Providing the leading collaboration technology needed
- Securing content and intellectual property
- Ensuring the trusted value flow where your content is exchanged or consumed
Returning to the feel of a traditional creator's community where people can come to browse, exchange and create freely.
How We Operate
Five sectors. One mission.
As a non-profit organization, OCME operates under an Ecosystem Governance Framework (EGF) following Trust Over IP (ToIP) standards — ensuring transparent and open economic opportunity for all participants.
Governance
Legal frameworks, governance framework development, software license agreements, and contractual paperwork that structure the ecosystem.
Expansion
Ecosystem growth initiatives including member recruitment, business partnerships, competitive analysis, and market research.
Promotion
Public communication through newsletters, blog posts, social media, and website content that share our story and values.
Community & Stakeholders
Member engagement, social media interaction, curator relationships, and technology provider partnerships.
Operations
Day-to-day activities including payment processing, reporting, tool development, and ensuring the ecosystem runs smoothly.
Leadership
The people behind the ecosystem.
Executive Director
Andy Woodruff
Driven by an obsession for efficiency and innovation, Andy focuses on developing decentralized systems that restore economic agency to creators and professionals by providing cryptographically secure alternatives to gatekeeping industries.
A member of the Linux Foundation of Decentralized Trust (LFDT) since 2023, Andy founded OCME as part of his mission to bring self-sovereign identity solutions to 100 million people by 2034 — creating a new model where creators control their own content and economic destiny.
Advisory
Industry Advisory Council (IAC)
A collection of ecosystem leaders and persons of influence who advise, administer, and maintain the OCME Governance Framework.
Responsibilities
- Review and handle proposed governance framework updates
- Serve as positive stewards of the ecosystem
- Represent diverse perspectives from across the creator economy
- Guide strategic decisions and policy development
Members
The IAC is still taking shape and welcoming new members.
Get involved →Governance
Board of Directors
The OCME Board of Directors provides strategic oversight, fiduciary responsibility, and governance guidance for the organization.
Alan Katzman
Legal professional specializing in organizational contracts, treasury frameworks, and risk management structures for decentralized creator communities.
Darrell O'Donnell
Digital identity expert and Executive Director of Ayra; co-authored the OCME Governance Framework and brings experience building and selling enterprise technology companies.
Tommy Beringer
Co-Founder and CEO of Tracksy.ai with 25+ years of music industry experience; brings deep expertise in AI music creation, product management, and creator compensation advocacy.
Where We're Growing
The OCME launched in 2024 with early adopters gathering around a shared vision. We're currently awaiting IRS non-profit approval (expected early 2026) and building toward significant milestones.
Our Current Ecosystem
Today, the OCME ecosystem includes:
This is just the beginning. Every creator who joins, every curator who launches, every technology provider who integrates — they're all helping build something bigger than any one platform could achieve.
800+ Creators
Contributing content regularly to the ecosystem.
AI Music Video Show
Our founding curator, growing from 400k to 1.2 million weekly viewers.
Nexartis
Our primary technology provider, building decentralized identity and content management systems.
A Growing IAC
Representing diverse perspectives across the creator economy.
Governance Framework
An emerging framework that balances structure with flexibility.
Beyond 2026
Building for the long term.
We're not just building a better platform. We're building a new model for how creators, curators, and technology providers can work together — one that puts economic agency back in the hands of the people doing the work.
Our long-term vision extends far beyond our initial music video community. We're building an ecosystem that can support:
Multiple Content Types
Music, news, gaming, film, podcasts, and emerging media formats.
Thousands of Creators
Growing from hundreds to thousands of active participants.
Diverse Curators
Supporting multiple independent curator businesses across different genres and niches.
Open Innovation
Welcoming multiple technology providers who build on our open standards.
Global Reach
Expanding beyond our initial community to serve creators worldwide.
Join Us
The OCME is a member-driven organization. Every voice matters. Every contribution counts.
Whether you're a creator looking for sustainable income, a curator building an audience, or a technology provider with innovative tools — we invite you to participate in building the future of content commercialization.